Harness the power of an in-house creative studio.

Thinking of setting up an in-house creative studio or already have one? Keep reading.

We are OutsideIn.

We are OutsideIn – leading specialists in establishing and maintaining in-house creative studios. With 30 years’ experience and a proven track record, we offer in-house solutions to keep you ahead of the game.

We can help you optimise the outcome.

In-house agencies boast.

What we offer.

Using state-of-the-art tools, fit for purpose people, the latest software and the power of AI, our embedded teams seamlessly manage projects and deliverables. With our tried and tested workflow processes and systems, we maintain a high level of productivity coupled with quality output. 

With us, your in-house creative studio is taken care of, so that you can focus on your business’s success.

Why choose OutsideIn?

We have 30 years’ experience in setting up and managing creative studios for some of South Africa’s leading brands.

Our easy-to-work-with teams are able to integrate with the culture of your organisation, ensuring a smooth transition right from the start. We are here to help you in whatever way we can – from talent management all the way to high performance teams.

The benefits.

Cost savings through efficient project management and productivity

Agile teams working from your offices

Seamless integration with internal marketing teams

Extensive brand & product knowledge

Scalable teams ensure business continuity

Single billing allows for departmental financial management

Effortless collaboration with external creative agencies

Easy access to on-site teams through a project management briefing channel

Fit-for-purpose recruitment and staff management

Cutting-edge technology and AI solutions

Tailor made processes for unique business requirements

Tried and tested workflow processes & software

Transparency – hours and costs reported monthly

Our model.

Designed to be scaled up or down, highly efficient in-house creative studios work alongside marketing teams to produce cost effective and impactful rollouts.

From multi-channel digital executions to social AI integration, designers, writers, production managers and developers work with your team to produce quality, on-brand work at scale.

Ways of working.

Using state-of-the-art tools, software and AI, we seamlessly manage projects, teams and individuals. With our tried and tested workflow processes and systems, we maintain a high level of productivity coupled with quality output.

Strong communication within the team, and collaboration with your marketing team and external agencies, allow us to optimise workflow and deliver outstanding solutions on time, every time. And, if the workload increases beyond the studio’s capacity, you can rest assured that OutsideIn is able to ensure business continuity.

Our legacy.

What our clients have to say.

Meet your expert consultants

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Deon Kruger

Managing Director

Deon is an experienced entrepreneur with expertise in business ownership and a diverse background in agency start-ups, marketing and advertising. With over 30 years’ experience, he excels in business development, leadership, stakeholder engagement, client account management, innovation strategies, and brand building. Deon’s deep understanding of corporate, brand and product management has been honed through working with renowned brands in South Africa. As the owner of The HUMAN.KIND Group, he aspires to inspire other business leaders to embrace the concept of conscious capitalism. Deon has achieved significant milestones, including successful brand launches and repositioning for various prominent brands. His strengths lie in generating innovative ideas and ensuring successful project implementation.

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Fred Buter

Operations Manager

Fred is a seasoned advertising professional with 25 years of experience. Passionate about project management, he excels in overseeing campaigns from inception to completion. Outside the office, Fred thrives in the great outdoors, indulging in activities like mountain biking, trail running, and hiking. His adventurous spirit and love for nature fuel his creativity and drive success in both his personal and professional endeavours.

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Thandeka Ntanda

Talent Manager

Thandeka, with a BBA Marketing degree and numerous online certificates, boasts 13 years of industry experience spanning HR as well as traditional and digital media. Passionate about communication innovations and people, she constantly seeks new learning opportunities and enjoys imparting her knowledge on others. Beyond work, Thandeka channels her energy into music and empowering youth.

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Willem Kitshoff

Studio lead (Design)

Meet Willem Kitshoff, a graphic design luminary with an impressive 20-year journey in the field. His expertise spans diverse projects from branding to art direction, showcasing a knack for engaging ad campaigns and inspiring young creatives. Willem’s heart beats for quality work, pushing his teams to produce outstanding ideas and executions. Beyond pixels, he’s immersed in the world of music, with a penchant for vinyl collecting. Standing tall, both figuratively and literally, Willem’s commitment to design excellence and his love for creativity and people make him a standout in the vibrant graphic design landscape.

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Angela Gough

Studio lead (Writing)

Angela has been a writer in the advertising industry for over 20 years. Having worked for numerous blue-chip clients across global agencies, she has a broad knowledge of various sectors within South Africa and abroad. Beyond her professional career, Angela is a mother to two wonderful children. With their help, she’s learned to balance the demands of motherhood with her career. Angela brings her outgoing nature and energy to every project and takes pride in every piece of her work.

Turn your in-house creative studio OutsideIn.